Cultivate program propels Tanzanian agri-business toward the export market

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By Rogers Aghan, March, 13, 2023, “We now conduct research to know how different businesses brand their products, keep records and maintain proper hiring procedures” said Mr. Said Mioro, Rey Products Group’s founder. Failing to conduct research makes it challenging to navigate new markets while a lack of up-to-date records restricts understanding regarding the financial position of the enterprise.

Rey Products Group specializes in sunflower processing, with their main product being seed cake and sunflower oil. The organization was established in 2014 with only five employees.

When the founder heard about Cultivate Guided Grow Your Business (GGYB) program, which was financed by the Vitol Foundation and implemented by Farm Africa in Kenya, Tanzania, and Ethiopia, he showed interest in finding out how his business could grow.

Most of the program’s training sessions constituted aspects of customer relations, markets, track transaction, and stock. Also, plan for growth and streamlining of operations were critically infused in the program’s training.

Said undertook the six-month program training offered in association with African Management Institute from 2022. He garnered knowledge on benefits of a bookkeeping expert and essence of research. The company can now use advertising to recruit employees and develop interview criteria that ascertain better selection.

The guidance by Farm Africa staff has helped the company to improve their record keeping, provide better customer service, have the right team in place, in addition to following labor laws, doing market research, setting business goals and doing financial analysis.


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